Postmark Ink –Adds Personalized URLs to our lists of services
Getting personal has never been so easy or effective.
Create personalized programs that truly are engaging and meaningful to customers and prospects.
Personalized URLs (PURLs)
Personalized URLs or Personalized Landing Pages provides powerful marketing opportunities.
Create personalized direct mail that invites prospects and customers to their own unique micro site.
Your direct mail campaign presents leads with an invitation to visit a web page that contains a customized message. The Personalized Landing pages can contain single pieces of data, for example the contact’s first name, company name or more complex, targeted messages with unique data driven imagery and text.
Much like variable data printing (VDP), Personalized Landing Pages use the contact information that your organization already has in its database to customize marketing messages and target contact interests. Personalized Landing Pages link to a web form providing the contact with the opportunity to share information about themselves, their interests, and their preferred contact methods.
Detail reporting daily or weekly provides tracking with real-time results of direct mail campaigns effectiveness.
- Real time automatic lead generation, distribution, track and reporting
- Improved response rate and ROI on every campaign
- Interactive capabilities of the internet
- Immediate responses to lead with no lag time
- No postage on reply mail or redundant data entry
- Better client profiling from response data for future target marketing
- Quick and easy fulfillment with no time delays
- Detail reporting of the effectiveness of each campaign results
So explore how Personalized URLs can drive your busines
Below are case studies involving this new service. Click the links to learn more. These are PDF documents.
Friendly Honda House Case Study
MindZoo Case Study
|
Did you realize that up to 30% of direct marketing responses are anonymous website hits? How many of your targets respond to your website - but go unnoticed?
A personal web page (PURL) is the solution to identify exactly who responds, collect valuable feedback and take immediate action to turn a lead into a sale.
Link your direct mail with the interactive capabilities of the internet and:
• Capture website visitors who respond to direct mail
• Achieve dramatically high response rates
• Gather valuable information from visitors and qualify prospects
• Track results by individual responder, visitor profile or any other criteria
• Route qualified leads to the appropriate representative
Call today and get your marketing campaigns internet ready!!!
|
